Document the delivery of the Ernst Fuchs BMW Art Car in a way that felt different from a standard arrival or unloading Reel.
02
Solution
Mount cameras inside and outside the Art Car to create a POV-style delivery perspective, then combine it with the classic unloading and move-in sequence.
03
Creative Direction
A documentary delivery Reel with an Art Car point of view: interior camera angles, exterior movement, transporter unloading, and the arrival into BMW Welt.
Hook / Insight
POV: you are the Art Car arriving at your new home 🎥
A familiar delivery process becomes more engaging when the camera position lets viewers feel like they are moving with the object itself.
