Create a World Dog Day carousel from a dog's perspective and capture the full shoot myself as my first animal photography production.
02
Solution
Photograph the dog using and experiencing the car, then translate BMW features into dog logic: heated seats as a nap throne, the convertible roof as a giant sniff vent, and the trunk as a ball storage unit.
03
Creative Direction
A playful dog-perspective carousel built around real animal photography, feature reinterpretations, and BMW design details seen through a companion's everyday logic.
Hook / Insight
🐾🚘 When BMW design meets dog logic.
Feature communication becomes more shareable when it is reframed through an unexpected user perspective that feels instantly understandable.
