Challenge
Adapt a reveal-countdown trend for BMW Welt and make the new BMW M2 CS feel like a guessing game before the final reveal.
Back to work
Social Creative
M2 CS Guess Reveal
Reel // Instagram
A viral-feeling BMW Welt Reel that turned the M2 CS reveal into a high-engagement guessing format with strong share and repost activity.
BMW Welt & BMW Museum
@bmwwelt
Solution
Position the M2 CS in the parking garage as a black-box silhouette, then count through bold model lettering from M5 to M4, M3, M2, and finally M2 CS.
Creative Direction
A trend-led silhouette reveal built around dark parking-garage atmosphere, oversized typography, countdown pacing, and a clean final payoff.
Hook / Insight
Guess the silhouette. Reveal the M2 CS.
Guessing formats perform when the edit gives just enough information to make viewers commit to an answer before the reveal lands.
Let's Create Something Iconic
Let's create something people actually stop scrolling for.
Bold ideas. Cinematic execution. Lasting impact.