"A successful BMW Welt New Year's Reel that pushed AI video creation for the channel and combined an impossible spectacle with a quick engagement mechanic."
Create a New Year's fireworks moment for BMW Welt that could not be staged for real at the location and still make it feel native to Instagram.
02
Solution
Use AI video to create a drone-style shot of BMW Welt with fireworks launching from the roof, forming an iX3 firework in the sky before transitioning into a Happy New Year message.
03
Creative Direction
An AI-made celebration Reel built around an impossible location moment, a BMW-specific firework reveal, and a simple social trigger at the start.
Hook / Insight
Double tap to start the fireworks.
AI video becomes most useful when it enables a brand moment that would be restricted, unsafe, or impossible to produce practically.
