"A BMW Welt carousel that turned a zodiac-sign idea into a high-engagement swipe format and was later featured as a collab post with BMW International."
Turn a client idea about BMW models and zodiac signs into a carousel strong enough to make viewers stop, swipe, and comment their sign.
02
Solution
Lead with a short motion hook asking which BMW matches your zodiac sign, then use graphically refined zodiac cards to turn reused exhibition images into a fresh swipeable system.
03
Creative Direction
An AI-sketched design direction refined with the design team: bold zodiac symbols, rotating car silhouettes, polished model cards, and a clear swipe-and-comment prompt.
Hook / Insight
Which BMW matches your zodiac sign?
Identity-based prompts perform when the first slide creates curiosity and every following card gives viewers a personal reason to keep swiping.
