Tease the upcoming BMW iX3 reveal for IAA while the future exhibition area inside BMW Welt was still hidden behind construction barriers.
02
Solution
Refine the balloon teaser concept by filling the blocked-off construction area with BMW-colored balloons and adding an electric iX3 silhouette onto the barrier.
03
Creative Direction
A reveal teaser built around construction-site mystery, BMW color-coded balloons, an illuminated electric silhouette, and a sense that something big was about to arrive.
Hook / Insight
The future is floating closer… 🎈✨ Any guesses?
Teasers become stronger when they turn a real limitation, like a closed construction area, into a visual clue for the upcoming reveal.
